Where we continue to see success with micro market racking is in conjunction with office coffee service and at the micro market kiosk location. When using racking or tiered retail displays to promote baked goods and pastry items near coffee offerings, sales of both have been known to increase. Incremental sales increased when gum, mints, energy shots, and new or discounted products were placed near the point of sale kiosk.
Steve Orlando, Co-founder of Fixturelite, was named a 2016 Automatic Merchandiser Pros To Know™ award recipient. He was recognized as one of the top individuals leading initiatives to help Fixturelite's customers within the Automatic Merchandising Industry, find solutions and succeed in an ever demanding and rapidly changing marketplace.
Think about all the possible locations within a building that may benefit from having a pod machine or water coolers as well; executive areas and conference rooms are opportune locations for pour over brewers and air pots (where there might not be plumbing).
So how do we connect with the customer, aside from occasional interaction with the contact person at the location or, short of the end user calling in with a complaint?
You’re a go-getter, a small business owner, and hopefully a creative or visionary type. You likely don’t heed the status quo. I get you.
We’re serious when we say that Fixturelite is “Where Success Gets Assembled”. And then there’s the age-old question of what makes one successful? Ask ten different people and get ten different answers.
The Micro Market customer and vending operator benefit in a symbiotic way from the market installation. By building a micro market with custom fixtures, or display racks instead in lieu of vending machines, operators can offer a much wider variety of products, many times with better margins, since they are no longer limited to the sizes, shapes that a vending machine could accommodate.
Everywhere you turn in the vending industry, there’s a buzz about function, interaction (UI) and the micro-market environment.